Two companies. One operator.

Direct Aday Interactive, Inc. (https://adayinteractive.com), an AI-powered digital agency focused on turning fragmented marketing and operations into unified, automated growth systems for service-based businesses.

• Design and implement end-to-end CRM and automation infrastructures that capture leads, automate follow-up workflows, and convert customer conversations into booked appointments.
• Streamline client ecosystems into a 'single source of truth' CRM that unifies ads, forms, chat, and phone leads into a single pipeline, layering on AI agents and custom workflows to handle routine outreach.
• Core Focus Areas: AI automation for lead capture, automated follow-up pipelines, and appointment booking systems; CRM strategy, systems implementation, and database migration; AI agents and custom workflows designed to augment sales, marketing, and operations; custom web and SaaS development; and advanced analytics/attribution reporting.

I founded LeanPivot Solutions to bridge the gap between ideation and profitability for the modern entrepreneur by integrating AI with lean startup methodology and frictionless fintech.

• LeanPivot.ai: An AI-powered engine that guides founders through the end-to-end process of ideation, MVP strategy, and growth.
• LeanPivotPayments.com: A fintech marketplace built on the 'Sell First, Build Later' philosophy, enabling instant demand validation through real revenue.
• Key Focus Areas: AI-driven decision support compressing discovery; innovation accounting measuring learning velocity; scalable SaaS infrastructure; and strategic community growth (accelerators, venture hubs).

Designed and delivered an enterprise POC/MVP AI Menu Recognition platform on Databricks to process a 600k+ item product catalog with high accuracy across a multi-cloud environment.

• Built a dual-engine OCR pipeline combining AWS Textract and LLM extraction with a smart arbitration layer, improving accuracy for high-value items by 12–15%.
• Developed an intelligent model-selection framework across AWS Bedrock and Azure OpenAI with automatic failover to ensure reliability and vendor independence.
• Created a hybrid search engine (exact, fuzzy, vector) using OpenSearch, Azure Vector Search, and Qdrant, including custom logic to break down cocktails into ingredient-level SKUs.
• Implemented an 11-stage data quality pipeline with entity recognition to ensure clean, governed data in Unity Catalog.
• Built full-stack tooling, including an interactive CLI (50+ commands) and a React dashboard for real-time workflow monitoring.

Spearheaded technical development of high-impact Proofs of Concept (POCs) to validate the utility of Gen AI across the organization. Focused on building the 'first-of-kind' infrastructure for Sippy, SGWS's debut AI chat platform.

• Pioneered 'Sippy' POC (Company's First AI Chatbot): Co-orchestrated the architectural design for a financial AI assistant.
• Engineered a sophisticated proto-agent architecture for Sippy featuring: Planner Agent (decomposed queries), Analysis & Overview Agents (synthesized insights), and Visualization Layer (visual charts).
• R&D Methodology & Best Practices: Researched and developed a framework for rapid AI POC development, blending CRISP-DM with Agile Sprints.
• Sippy Legal & Customer Service RAG POCs: Developed specialized RAG prototypes using AWS SageMaker, FAISS, and OpenSearch to validate compliance and support insights.

Analyzed and reported on revenue, growth, and web engagement for internal sales regions and external partners/suppliers.

• Developed prototype Voice of Customer (VOC) Analysis tool using Python and NLP frameworks (NLTK & SpaCy) connected with RFM segments.
• Co-led development of the Proof Platform Web Analytics & Dashboard Roadmap and accompanying Tableau dashboards.
• Managed the initial phase of exploration and model development for predictive sales Machine Learning model.
• Utilized Python, Pandas, Matplotlib, Seaborn, Scikit Learn, and SQL in BigQuery/GCP environment for querying and exploring data.

Drove the development of the Cascade Data Analytics Platform, Data Strategy, and Data Services.

• Partnered with tech/engineering teams to ensure measurement capabilities are integrated into web and mobile apps.
• Consulted on campaign execution, defining and integrating tracking tags across card program marketing initiatives.
• Analyzed and reported on the cardholder acquisition, behavior, and spend behavior via periodic data dashboards.
• Conduct research on Machine Learning algorithms to be integrated into the overall payments platform roadmap.

Drove acquisition efforts for Univision branded financial products and mobile applications.

• Utilized omnichannel marketing tactics (SEM, SEO, Display, Social Media, and Affiliates) to drive online acquisition.
• Developed life-cycle marketing messaging (Email & Push Notifications) for lead nurturing and customer onboarding.
• Consulted with Product & Technology team on Marketing Technology Stack, providing guidance on Tracking & Measurement.
• Developed and presented marketing strategy to key partners, Board of Directors, Issuing Banks, and Mastercard.

Led Search Engine Marketing, Social Media Marketing, and Web Analytics initiatives across a portfolio of Univision branded financial products.

• Designed digital strategy utilizing omnichannel marketing tactics (SEM, SEO, Display, Social, and Affiliates).
• Monitored performance/health of campaigns by channel to identify trouble spots and implement corrective measures.
• Audited Digital Marketing efforts via GA, Search Console, Google Data Studio, Moz, and SEMRush.

Led SEM, Social Media Marketing, and Web Analytics initiatives across a portfolio of Univision branded financial, healthcare, education, and entertainment products.

• Managed end-to-end digital launch for the 'Univision Aprender Ingles con Rosetta Stone' app, featured in iTunes store.
• Developed life-cycle marketing messaging based on customer journey utilizing Email & Push Notifications.
• Represented client-side relationship in multiple commercial productions with Univision internal production agency.

Managed direct-to-consumer PPC ad campaigns on Google AdWords, Bing, and Facebook platforms.

• Led Content Marketing strategy working with social media team, bloggers, and partners to attract inbound links.
• Ran SEO audits and recommendations for Univision.com and other product websites as needed.
• Generated daily, weekly, and monthly marketing reports to measure online card enrollment and campaign success.

Managed multiple partner/SMB client-facing marketing projects/campaigns for internal clients.

• Led development of social media strategy and creation of 'Café Partner' and 'En Clave Empresarial' channels.
• Led regional launch of Microsoft Pinpoint marketplace websites in Argentina, Chile, Colombia, Mexico, and Venezuela.

Managed and monitored multiple organizational culture change projects with regional CPE leads.

• Developed 'Net Protector 2.0' marketing campaign to increase awareness of security in Windows Vista.
• Coached marketing managers on digital media marketing strategies to increase customer satisfaction.
• Delivered internal training on online community development, Web 2.0, and cultural intelligence.

Managed vendors and volunteer (MVP) content contributors who created educational content for developers.

• Spearheaded MSDN Media Center for MSDN Latin America, hosting webcasts, podcasts, and videos.
• Led 'Net Protector' security campaign instructing devs on how to write secure software code.
• Produced MSDN Radio and MSDN TV online shows focused on Microsoft .NET Technologies.

Coordinated regional training initiatives and localized portals.

• Managed LATAM launch and localization of 'theSpoke.net', a community targeting academic developers.
• Co-created ASP.NET Training Initiative and Code Camp programs to boost Visual Studio .NET training.
• Co-Created 'Grupos de estudio de DCE' tool for '5 Star Developer (DCE)' training program.